The evolution of Physiotec: Embracing change to reach new heights

Physiotec was founded in 1994 in the rural, northern Quebec community of Chapais. The family business was born out of a keen understanding of the need for physiotherapists to be able to access exercises to build treatment plans for their patients. The mission was twofold: to make it simpler and quicker for physiotherapists to create and prescribe home exercise programs by “automating” the process, and to improve patient outcomes by providing therapists with the latest rehabilitation therapy techniques and video instructions so patients can continue progressing at home with simple instructions.

The company has come a long way since its foundation 30 years ago, and that’s thanks largely to Etienne and Mathieu Gobeil, brothers and current co-owners of Physiotec, who’ve guided the company into today’s digital-driven age through technological innovation, while meeting the evolving needs of healthcare professionals.

The perfect guys for the job

Etienne and Mathieu joined Physiotec in 2007 when the product was only being sold in a few hospital settings in the province of Quebec. “We joined because it was such a revolutionary idea; it was not just a business,” Etienne says. “At the time, Physiotec was unique.”

Mathieu explains: “We were calling potential clients saying, ‘We will give video access to your patients,’ and they said, ‘That is such a clever idea.’ We were the only ones doing that.”

And with the library of exercises and treatment plans having recently been moved to the cloud, the possibilities were limitless. This made it even easier for patients to access their exercise programs. The company was full of potential, and Etienne’s engineering expertise together with Mathieu’s knack for sales was the perfect combination to help Physiotec take off.

Global reach

Though they never invested much in marketing, their product sold itself—catching the eye of practitioners from many different countries.

In the years since they took over the company, Etienne and Mathieu have taken Physiotec from a small Quebec company to a resource for physiotherapists and patients all over the world. Today, it’s used in more than 91 different countries by over 16 million patients.

They believe to grow their business, they must invest in truly understanding the evolving needs of their clients, and create products and services that align seamlessly with those needs. The brothers have also worked closely with their clients to ensure the product is doing what it’s meant to do: fulfill the needs of physiotherapists and ensure patients have the tools they need for successful recoveries.

“What has defined the company is our agility,” Mathieu says. “We can jump on a new project. We can change things quickly. We have high velocity. We are responsive. We are always willing to talk and understand our clients’ needs.”

Expanding and growing

Building upon the success of Physiotec, Etienne and Mathieu have expanded the platform to assist speech therapists and veterinarians specializing in animal rehab—and this is just the beginning. Their formula and approach to meeting clients’ unique needs is getting glowing reviews, and their success is fueling their growth in rehabilitation therapy.

“I have always been proud of what we achieved and who we were at any given moment, just like I am today,” Etienne says. “What I am most proud of is the perception our clients have of Physiotec. They like us, they appreciate our team, they are proud of our success. ”

Among their priorities for the future is evolving the platform into a patient-relationship management solution, so it can follow the patient through the recovery journey using information from all the healthcare providers involved in that person’s treatment.

A new name for a new stage

While the name “Physiotec” is a reflection of where the company started all those years ago, it has come a long way in three decades, and its name is changing to represent where it’s headed.

Under the new name “Wibbi,” the company will offer its services to a host of different types of healthcare professionals who can benefit from being able to offer at-home instructions to their patients, creating a one-stop-shop for those looking to access information about their treatment and recovery journey. One of the main objectives is to provide patients with videos and reading materials while they are waiting for treatment, as well as all the information they need to recover once they leave the hospital.

Wibbi is not about technology and content alone; it’s about helping both therapists and patients thrive. It will notify health specialists if patients are not following their treatment plan or need their attention, and it will also assist patients through their journey during and after treatment.

The vision is for Wibbi to be an extension of the health system so patients don’t feel abandoned when they’re discharged. At the heart of Wibbi’s mission are two primary goals: amplifying therapist efficiency and elevating patient recovery. The demand for improved healthcare is growing, and Wibbi is ready to meet this challenge head-on.

Reshaping the industry

The need for enhanced healthcare is strong and growing, and Wibbi is determined to rise to the challenge with Etienne and Mathieu at the helm. Wibbi has long been a leader in this marketplace, and it’s only getting started. What began as a small company in rural, northern Quebec is now changing the face of healthcare for professionals and patients alike. Wibbi is reshaping the industry by delivering tailored, accessible information that enhances the experiences of professionals and patients worldwide.